When we heard Jason Momoa was going to star in an advert at the Superbowl, ngl... we were expecting him to send pulses racing.
But quite to the contrary, the Game Of Thrones actor left everybody thoroughly disturbed on Sunday, as he stripped off and proceeded to literally tear his muscles from his body. Yep, really.
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Not only did the movie hunk strip down to reveal a scrawny torso, he also literally RIPPED his luscious head of hair off and unveiled a bald head, too.
We're quite frankly traumatised.
Of course, we're not saying there's anything wrong with a bald head or a skinnier frame, but seeing our TV crush transform before our eyes was a difficult pill to swallow.
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Let's take it back to the beginning so you can share in our pain.
In the advert, the Aquaman star was shown driving to his house before heading inside so he could "kick back and be totally comfortable in [his] skin".
As he continues to talk to the camera, Jason goes on to get very comfortable indeed, tearing off those muscles he's oh-so famous for.
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It goes without saying that his new torso was computer generated, but it doesn't make it any less gut-wrenching to watch.
That's not all, as the 40-year-old even gets rid of some of his trademark hair, debuting a balding head in its place.
Plus, the six foot four star takes off his shoes and significantly shrinks, too.
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At the end of the clip, his wife, Lisa Bonet, 40, makes an appearance, and recuses him from a gym session which is not going to plan.
Taking to social media after the (harrowing) advert aired, one fan wrote: "Seeing Jason Momoa forcibly rip his own godhood from his body was disturbing in a profound way".
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While another agreed: "The Jason Momoa Super Bowl advert for Rocket Mortgage has left me feeling WEIRD".
A third chipped in: "Jason Momoa commercial = TERRIFYING." Agreed.
The advert was for Rocket Mortgages, a well known lending company in the US.
Please don't ever do that to us again Jason. PLEASE.
Featured Image Credit: Rocket MortgagesTopics: Jason Momoa, TV News, TV Entertainment