Pantene's New Ambassador Is A Baby With Impressive Hair

Pantene has announced details of its latest brand ambassador in Japan, and it looks like one-year-old Chanco has wowed the company with her impressive locks.

Baby Chanco has been hired by Pantene Japan to star in an advert, and it is pretty obvious why the tot is the perfect star: to feature in a shampoo advert you have to have amazingly shiny and healthy hair - thankfully Chanco has plenty of it.

Chanco stars alongside Sato Kondo. (Credit: P&G Japan Hair Care Communications)
Chanco stars alongside Sato Kondo. (Credit: P&G Japan Hair Care Communications)

At seven-months-old, Chanco became an internet sensation thanks to pictures of her thick and luscious locks shared on Instagram by her mum.

Her signature 'do was a pretty, frizzy blow dry that her mama achieved by lying the tot on the bed and drying Chanco's hair upwards.

Chanco's 344,000 Instagram followers are often treated to adorable pictures of the tot with different hairstyles and accessories, and there isn't a style she can't get away with.

The infant Instagram star features alongside Japanese TV announcer Sato Kondo in the advert and also appears in a small film called The Hairy Tale.

Yoshiaki Okura, P&G Japan Hair Care Associate Brand Director, told PEOPLE: "We went straight to her mother because Chanco's personality and special character matches our image for women we want to support,

"We feel [Chanco's] beautiful hair has strong power that makes people positively move forward.

"And we also support her mother's positiveness to post wonderful moments with Chanco."

Chanco's mum Mami Kano said: "I'm so surprised with the reaction, but also very proud of the praise from many countries."

When she was asked if she would ever cut Chanco's hair, she added: "I prefer to keep her hair long, and in the future I want to try some new arrangements, like braids."

Featured Image Credit: Instagram/Pantene Japan

Bethany Gleave

Bethany Gleave is a Freelance Journalist at PRETTY52 and joined the team in 2018. She is a Multimedia Journalism graduate from the University of Salford, and started her career at a national press agency, writing breaking and trending news for the national newspapers.

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