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This Brand Is Selling Denim Panties For A Whopping £235

We've seen some bizarre fashion trends over the last year, from ASOS' see-through trousers to Fashion Nova's cage trousers, but have we finally peaked with this pair of £235 denim panties?

Y/Project, the creative company behind the buttless jeans and denim jacket with unusually long sleeves, is now selling what they call 'denim panties.'

An interesting fashion ensemble. Credit: Ssense
An interesting fashion ensemble. Credit: Ssense


The interesting new garment is basically pair of super mini denim shorts, in the shape of some Y-front panties - complete with belt loops, zip and button.

A description for the panties reads: "Denim brief-style shorts in navy. Fading throughout. Mid-rise. Three-pocket styling. Belt-loops at waistband. Copper-tone hardware. Tonal stitching."

Credit: Ssense
Credit: Ssense

On the promotional snaps for the shorts, the model wears them with a very smart white shirt and a denim jacket which is quite the look for anyone who dares to bare all.

Despite the name, we would recommend people probably won't wear them as actual underwear, because that could no doubt cause some severe chasing in a pretty sensitive area.


Credit: Ssense
Credit: Ssense

Ssense, where you can purchase the unusual garment, writes: "These 'brief-style shorts' can be worn under or over pants, meaning they're far more versatile than what you'd traditionally expect from a pair of briefs. Underwear that doesn't need to stay 'under there.'"

We're not sure what's more baffling - the unusual style or the eye-watering price tag.

Credit: PrettyLittleThingCredit: PrettyLittleThing

However, Y/Project isn't the first brand to venture into denim underwear, as PrettyLittleThing released its very own denim thong last year.

The fast fashion brand pushed festival fashion to its limit last summer with its blue denim thong, for the bravest fashionistas among us.

The website reads: "Dare to wear these fierce denim knickers girl. Featuring a denim material in a seriously flattering high rise style.

"Team these with some killer chap trousers and matching bralet for a show-stopping festival outfit that is gonna get you noticed for all of the right reasons."

We can't wait to see where festival fashion takes us this year.

Featured Image Credit: Ssense

Topics: Stylish, Style News, Fashion

Emma Rosemurgey

Emma Rosemurgey is an NCTJ trained Junior Journalist at PRETTY52. She graduated from the University of Central Lancashire in Preston and started her career in regional newspapers before joining the team in 2017. Contact her on

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