Beloved This Morning host Alison Hammond took two tumbles live on This Morning as she reported straight from snowy slopes in Val D'Isere in the French alps.
At the end of her segment, Alison decided to race off into the snow covered alps.
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"I can't hear you, but I'm going to get on the skis," Alison told Holly Willoughby and Phillip Schofield, before hopping onto the back of her instructor's set.
As the pair took off down the mountain together, Alison began screaming as she tightly grasped onto the instructor, with Holly declaring: "Oh my god, that is hilarious."
Things quickly descended into mayhem though, as the This Morning presenter fell taking the instructor with her with the pair tumbling into the snow.
Phil and Holly were left in hysterics as they watched from the ITV chat show's London studio.
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Holly exclaimed: "She's been wiped out," with Alison giving her thumbs up as she lay in the snow to assure viewers that she was okay.
Alison and the instructor brushed off the snow before setting off down the mountain again, with Phil advising the camera crew: "That had to happen. That was fantastic. It's worthwhile sticking with her."
And he was right as Alison took another tumble into the snow, although the instructor managed to stay upright.
Other skiers rushed down the slope to help get her back onto her feet.
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Viewers watching at home were just as tickled by the scenes, taking to Twitter to share their disbelief that Alison had fallen not once, but twice.
"Alison Hammond you legend #thismorning," tweeted one This Morning fan.
Another announced: "Alison is quality, my first laugh of the day."
This isn't the only time Alison has tripped up on This Morning as she once pushed a male model helping with the weather report into Liverpool docks.
Somebody give Alison her own show already.
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This Morning continues on weekdays at 10.30am on ITV.
Topics: This Morning, Holly Willoughby, Phillip Schofield, TV Entertainment