Mother's Day is a time of celebration for many people, but it's important to remember that for a variety of reasons, not everyone wants to be constantly reminded that the day is coming up. Now grateful customers have taken to Twitter to thank companies who asked before bombarding them with Mother's Day marketing.
Companies including beauty brand Treatwell, florists Bloom and Wild and Superdrug have all given customers the option to opt out of receiving Mother's Day emails, in a move that was widely praised.
One happy customer tweeted: "Thank you @randbofficial for recognising that, for a whole host of different reasons, not everyone wants to be bombarded with marketing emails about Mother's Day. First time I have been given the option to opt out and I truly appreciate it."
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Another thanked Hotel Chocolat, writing: "Thank you for giving us the opportunity to opt out of Mother's Day communications - it is a tough time for many."
Helen Flaxman, Superdrug's customer experience manager, spoke to Pretty52 about the decision, saying: "We know that unfortunately mother's day isn't a day of joy for everyone, for whatever reason.
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"We always try and act on customer feedback so decided to ask people if they wanted to opt out of receiving emails about the celebration. We've had a great response from customers who appreciate the gesture."
Sara Gordon, brand and creative director at Bloom and Wild, agreed that the move was necessary, saying: "Last Mother's Day we spoke to some of our customers who shared that at this time of year it can be a really hard time for them as their mum may not be around or they have had trials around motherhood themselves.
"We will also be offering this initiative for Father's Day and Grandparent's Day."
It seems the decision to offer the opt-out has been a resounding success not just for the customers but for the brands, with positive feedback flowing in from consumers.
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Susan Judge, head of regional growth at Treatwell, added: "'We were overwhelmed by the positive feedback to our opt-out email."
Yesterday, an MP, Matt Warman called on companies to give more customers the option to opt out, remarking on the "dread" people can feel when their inboxes are bombarded with offers to buy chocolates, flowers or wine.
"One interesting example that I would like to see introduced across the board is a new policy from an online flower company called Bloom and Wild, and they have given customers the opportunity to opt out of Mother's Day emails because they recognise it can be a very sensitive time for some," he said.
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"And if other companies were to follow suit, then the dread, and I do mean dread, around this day might be materially mitigated for many."
Featured Image Credit: The HK Photo Company/Unsplash
