This Bar Is Selling Gin For One Pence
A UK bar is rewarding cash-strapped customers with 1p gin as a thank you, it says, for their loyal support, but has received criticism in some quarters for promoting excessive drinking.
With January pockets light following a typically expensive Christmas period, Oscars Gin Bar in Stockton-on-Tees says its offer isn't irresponsible, and that it simply wanted to thank customers for their ongoing, well, custom in the thrifty new year period.
The bar has received some criticism for its offer, but says it wants to reward those who have helped it achieve its success.
Speaking to LADbible, Craig Harker said: "The first weekend we were quite busy with it. We're also doing Fridays 'Gin for a pound'... people can take anything from the Gordon's range for a pound before 10 O'Clock. It's penny Thursday's and pound Fridays."
"We opened in November in the Regent's Quarter, which is an upcoming area in Stockton. It was just a way of giving back. We're not trying to get new clients, we're thanking the one's that supported us since we opened."
"Before we opened the bar we had on-sight training to find out everything we needed to about gin so we created a gin experience... we want to give the customers the best flavours."
This week, The Independent reported that over 3 million people had given up alcohol for 'Dry January', though its clear many are still going out at the start of 2018.
The UK supreme court backed Scottish Parliament plans to introduce minimum pricing on alcohol in 2017 after a long legal battle with a whisky firm. The changes have yet to come into effect, while there are calls on ministers to introduce a similar system in England.
At the other end of the spectrum, a pub was heavily criticised last year for charging £13.40 for a pint of Cloudwater's North West Double IPA. People got very angry about The Rake, in Borough Market, charging such lofty London prices, without remembering that £13.40 for a pint isn't mandatory, just as buying gin for a penny isn't either; though admittedly it's a lot easier to give into temptation when the cost is the equivalent of half a penny sweet.
Featured Image Credit: PA Images/Channel 5