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​There's A New Kind Of Marmite – And People Are Even More Divided Than They Were Before

​There's A New Kind Of Marmite – And People Are Even More Divided Than They Were Before

Marmite is one of the UK's most iconic products, having long divided the nation with its you-either-love-it-or-you-hate-it mantra.

Well, now there's another thing for us to all squabble over, as Marmite launches a brand new reduced salt version.

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"Introducing Marmite Reduced Salt," Marmite tweeted.

"Now available in Asda and Waitrose and ready for your brekkie."

You can literally just see the social media staff wincing as they pressed enter, ready for the instant barrage of abuse.

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Credit: Marmite
Credit: Marmite

The new product has 25 percent less salt and is priced at £3.09, which is 59p more than the original version.

Shannon Lennon-Smith, Marmite's brand manager at Unilever, said: "Consumer tastes and a desire for wider choice, including lower-salt variants, are constantly evolving.

"Marmite has a huge and very loyal fan base and we want to ensure we are listening to their needs and responding accordingly.

"By expanding our range with a new reduced salt variant, we hope to extend Marmite's appeal even further so it can be enjoyed by even more people."

As you'd imagine, it's something that's already divided Twitter users. Some people seem pretty up for the healthier, reduced salt alternative, while others are just straight-up fuming.


Over on Facebook it was a similar story. While one person said they were 'so pleased' with the new product, another wrote: "I love Marmite just the way it is thank you!"

Someone else said: "I will stick to the original, never done any harm and I eat tons everyday."

Another wrote: "Ohhhhhh nooooooo!!!!! Please don't mess with our Marmite!!!!!! If you change it my other half will go bonkers!!!! It's his favourite to put on toast!!!!"

But how does it taste? Replying to a message from a customer, Marmite explained that the company has 'worked hard' to make sure the spread's signature flavour isn't sacrificed.

"We have worked hard to ensure that the taste of our Marmite Reduced Salt is similar to that of our original Marmite," the firm wrote.

"Given the reduced salt content, slight changes to taste can be expected."

Featured Image Credit: Marmite

Topics: Tasty, uk news, Marmite

Jess Hardiman

Jess is a journalist at LADbible who graduated from Manchester University with a degree in Film Studies, English Language and Linguistics - indecisiveness at its finest, right there. She also works for FOODbible and its sister page Seitanists, which are both a safe haven for her to channel a love for homemade pasta, fennel (yeah, yeah, I know) and everything else in between. You can contact Jess at editorial@ladbible.com.

 

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