Salted Caramel Kettle Chips Exist And They Sound Strangely Delicious
Way back when, the idea of sweet and salty flavours being thrown together seemed kind of gross. However, we now find ourselves embracing their unlikely pairing.
Not just in the usual ways as before. Sweet and salty popcorn? Yes please. Salted caramel.
But what if I told you that you can now make your CRISPS sweet and salty - all at the same time.
Crisp company, Kettle has launched their very own Salted Caramel and Double Cream crisps, and boy do they sound incredible.
They're currently on offer for £1 in Tesco, and they're also suitable for vegetarians and gluten-free. BRB, off to the shops to guy buy all of these, considering I have the world's biggest salted caramel addiction.
Credit: Instagram/Angel Food Bakery & Donut Bar
I used to think it was just my own gluttonous ways that forced me to keep buying salted caramel treats that were way too naughty for me, but nope. Apparently there is actually a scientific reason behind why us caramel addicts can't stop picking for more.
According to a study undertaken by the University of Florida, there is evidence that when we eat things that are sweet, salty or fatty, our brains release chemicals similar to that of heroin called endogenous opioids.
So you can imagine what happens when we tuck into something like salted caramel, which provides all three at once.
Experts have named the process 'hedonistic escalation', which basically means that when we eat foods of this type, we crave more as each flavour comes through.
Researchers claim that food with a more 'complex combination of flavours' is more likely to have this effect.
They described the process, explaining: "Hedonic escalation is more likely to occur when a palatable food consists of a complex combination of flavours, and a person is motivated to taste additional flavours on each successive bite."
Apparently this process can also 'increase consumption', which could just be the reason why we can't put down the spoon sometimes.
They continued: "Hedonic escalation can also increase consumption and influence food choice."
So there we have it. It's not our fault, guys. It's science.
Now go on. Carry on guzzling salted caramel to your heart's content, because let's face it, there's nothing we can do about it now.