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McDonald's Has Officially Launched Its McVegan Burger

McDonald's Has Officially Launched Its McVegan Burger

Vegans, rejoice. McDonald's has finally launched its vegan burger and it seems to be going down a (cruelty-free) treat.

It was being trialled in Tampere, Finland, from October until the end of November. However, it's clearly been a massive success, as they're rolling it out across all restaurants in Finland and Sweden.

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Credit: kmforssell
Credit: kmforssell

Marketing Director of McDonald's in Finland, Christoffer Rönnblad, said: "We are following the reaction with interest and we are happy to receive feedback. That's the purpose of the trial. The vegan hamburger required extensive in-house product development.

"The [vegan] hamburger steak is soy-based. We were really passionate about finding a steak that tastes really good."

Amazing news!

Featured Image Credit: Instagram

Topics: Tasty, Tasty Food, Vegan, food news, Tasty Events, McDonald's

Mel Ramsay

Mel Ramsay is the Senior Journalist at PRETTY52 but has worked at LADbible Group as part of the LADbible editorial team since 2015. She started her career writing obituaries and funeral guides online. Since then, her work has been published in a wide variety of national and local news sites. She is part of the BBC's Generation project and has spoken about young people, politics and mental health on television, radio and online. Contact her - mel.ramsay@pretty52.com

 

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