McDonald's Has Officially Launched Its McVegan Burger
Vegans, rejoice. McDonald's has finally launched its vegan burger and it seems to be going down a (cruelty-free) treat.
It was being trialled in Tampere, Finland, from October until the end of November. However, it's clearly been a massive success, as they're rolling it out across all restaurants in Finland and Sweden.
Marketing Director of McDonald's in Finland, Christoffer Rönnblad, said: "We are following the reaction with interest and we are happy to receive feedback. That's the purpose of the trial. The vegan hamburger required extensive in-house product development.
"The [vegan] hamburger steak is soy-based. We were really passionate about finding a steak that tastes really good."
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