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IKEA Is Launching Vegan Hot Dogs Later This Year

IKEA Is Launching Vegan Hot Dogs Later This Year

The best part of IKEA isn't trying to imagine yourself at home in all the different departments or the Eurovision tunes banging out the speakers, it's actually a trip to the canteen for some tasty Swedish food.

Seeing as you have to walk about 3,000 miles to get around the whole place, you definitely work up an appetite.

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Being vegan means your choices are often quite limited in what you can eat at IKEA though, but it looks like the brand has got things covered.

It has just announced that they are going to be launching vegan hot dogs later this year in August, reports The Independent.

The Veggie Dog (100% vegan, despite its name) will be a much 'greener version of an icon', and is part of the brand's latest initiative for shoppers to dine on more plant-based meals while in-store.

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Managing Director at IKEA Food, Michael La Cour, has promised that the dish will be as 'tasty as it is ethical'.

Credit: IKEA
Credit: IKEA

"Every year, 660 million people enjoy the IKEA Food offer, and we see this global reach as an opportunity as well as a responsibility to serve food that is good for people and the planet," he said.

"There is no point in creating a more sustainable option for our customers if it isn't tasty.

"With the new veggie hot dog, we can inspire and enable customers to choose a plant-based, more sustainable option at an affordable price."

The dogs are currently being trialled in the Malmö store, with plans to roll them out across Europe if successful.

Is it still healthy if you eat 10 in one sitting?

Featured Image Credit: IKEA/Instagram/E4/Made In Chelsea

Topics: Tasty, Tasty Food, Real, Food And Drink, Vegan, IKEA

Rachel Andrews

Rachel Andrews is an NCTJ trained Journalist at PRETTY52. She specialises in Fashion and Beauty Journalism, and has experience at a range of online and print publications and joined the team in 2017. Contact her - rachel.andrews@pretty52.com

 

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