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Birds Eye Has Started Selling Sweet Potato Waffles

Birds Eye Has Started Selling Sweet Potato Waffles

Just when we thought our favourite snack couldn't get any better, Birds Eye has announced the launch of its Sweet Potato Waffles.

Mark Cunliffe

Mark Cunliffe

Birds Eye is launching sweet potato waffles and we can't wait to try the new twist on our favourite potato snack.

The waffles will be gluten free and suitable for vegans, meaning everyone can enjoy them, and are already available in some stores.

Costing £2 for a pack of eight, they are a little bit more expensive than the standard potato waffles but we're pretty sure they're worth the extra 50p.

Birds Eye

Crisp on the outside and fluffy on the inside, the waffle contains a tasty blend of lightly-seasoned sweet potato.

The waffles are available to buy at Ocado already but are slightly more expensive at £2.50. However, the supermarket currently has an offer on where you can buy five packs for just £10, so you might as well fill up your freezer.

Birds Eye has also said the savoury snacks will be available in Tesco and ASDA from 12th November.

Pixabay

Marketing manager Pete Johnson said: "We've seen a tremendous rise in the popularity of sweet potato, so we decided to give our classic Birds Eye Potato Waffles a modern makeover.

"We combine the much-loved shape of our classic potato waffles with a delicious new recipe. We're confident that they will become a new family favourite."

Let's face it potato waffles are great for lunch, dinner or as a snack but the best time to eat them has to be for breakfast.

Flickr/Stacy Spensley

However, it has been found that eating fried potatoes 'could be linked to early death'.

A 2017 study published in the American Journal of Clinical Nutrition suggested that people who eat fried potatoes two or more times in a week double their risk of an early death.

Apparently the key thing is how you're actually cooking the potatoes, as eating them without it being fried doesn't pose the same risk.

The study which looked at 4,400 participants, was lead by Dr. Nicola Veronese, who explained: "Fried potatoes consumption is increasing worldwide."

The scientists looked at 4,440 people aged 45 to 79 over eight years, and they were actually first studying osteoarthritis in the group.

Those taking part in the study were divided into groups based on how often they ate potatoes in a week.

In the eight-year period, 236 participants passed away, and researchers discovered that those who ate fried potatoes two to three times a week doubled their chance of an early death in comparison to those who didn't.

Featured Image Credit: Birds Eye

Topics: Tasty Food, Food & Drink