ASDA's drinks aisle just got way more exciting as the supermarket's unveiled three brand new gins inspired by popular sweets including lemon sherbet, pear drops and parma violet.
Launching in store and online today as part of the Extra Special range, the tipples retail at £18 per bottle but it's not just their candy flavours that will make them a talking point at any summer soiree.
While lemon sherbet is infused with yellow shimmer, the pear drop variant boasts a hint of glitter and the parma violet version transforms from deep purple to light pink when mixed with tonic water.
Advert
According to the expert team at ASDA, the mixers are just as crucial as the gins they are teamed with so the supermarket has worked with mixologists to mastermind a new line of equally eye-catching flavours.
Choose between Rhubarb Soda with a Hint of Cardamom, Lemonade with Sicilian Lemon, Soda Water with a hint of Sicilian Lemon, Blood Orange & Rosemary Tonic Water and Pink Grapefruit & Peach Tonic Water. You'll even find new 'Gin Wheels' in store to guide you to the perfect pairing.
While Aldi offers its own parma violet beverage - The Illusionist Small Batch Violet Gin Liqueur, £9.99 - ASDA's new launch is double the strength at a whopping 40 per cent volume.
Advert
The sassy new flavours follow the success of ASDA's Extra Special Raspberry & Rose Gin Liqueur that sold out in stores across the country when it launched earlier this year.
"Novelty, quality gins have become a summer must-have for customers looking to entertain with flair and flavour. Working closely with our suppliers, we've created a range of gins which are both glitzy and gorgeous to look at, but also deliver popular flavours the nation knows and loves," says Ed Sowerby, ASDA spirits product manager.
Topics: Tasty Drink, Food And Drink