Beauty brand Urban Decay has announced that it has discontinued one of its most popular products, the Naked Palette.
After 30 million sales, millions of pounds in revenue and thousands of five star reviews, Urban Decay has decided that it will no longer be producing the eyeshadow palette.
The Naked Palette, which is a mix of neutral colours and smokey greys, was launched back in 2010, and has reigned over the make-up counters for eight long years.
There has been plenty of equally as popular spin-off products, like the Naked2, Naked3, and Naked Heat palettes.
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Urban Decay announced that it had sadly pulled the plug on in an official, heartbreaking statement, and even held a funeral for the palette in Newport Beach, California.
"Today, the beauty world mourns Urban Decay's beloved Naked Palette, the product that revolutionized neutral eyeshadows," the brand said in the statement.
"A little bit naughty, often dramatic, and always in the press, the innovative game-changer and category creator will be laid to rest after eight years, without a smudge of regret.
"Passionate Naked collectors - and pretty much anyone with eyes - will remember Naked as the beauty product that changed their lids forever."
Founder of the brand, Wende Zomnir, echoed: "It's a little painful to leave your past behind, but it's also essential to always evolve. I will forever miss Naked, but we plan to turn the grief into even more greatness."
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It is not quite over just yet, as you will still be able to stock up on the trusty eyeshadow palette in the meantime.
Urban Decay is currently selling the product off at 30 per cent off in the UK, meaning you can pick a couple up without breaking the bank, but only while stocks last.
Naturally, the beauty world is heartbroken by the decision to stop sales, with plenty flocking to Twitter to reflect over the palette's eight long years.
One person joked: "Here's to @UrbanDecay's Naked Palette. We've been though a lot together, you were my first love. You frustrated me when I couldn't get my first smoky eye right, you made me happy when everything blended perfectly. RIP - always in my heart."
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"A moment of silence please for the OG eyeshadow palette that started it all. So long @UrbanDecay Naked Palette," added a second.
Featured Image Credit: Instagram/Urban Decay CosmeticsTopics: Hair and Beauty, Style News, Urban Decay