Instagram loves a challenge. And this one is going to be pretty nostalgic for noughties kids.
People are using make-up, hair and accessories to transform themselves into iconic Bratz Doll looks - and we're here for it.
Missed Bratz? You missed out. Yasmin, Cloe, Jade, and Sasha had big eyes, bigger lips, a killer wardrobe and sass.
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Imagine Barbie had a little sister who became a beauty vlogger (even though they didn't exist then). That. Call it foreshadowing.
It seemed to originate in 2017 on Instagram and Reddit but is having a real 2019 moment and has gone viral with YouTube sensation Niki Tutorials posting her take on the challenge on Instagram on Wednesday.
But, as always, there's always one person who comes in and ruins a trend for the rest of us by being problematic.
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Some make-up artists are transforming themselves into dolls with vitiligo when they don't actually live with the condition.
Vitiligo, which affects about 1% of the population, is a chronic condition that causes areas of skin to lose their usual pigment and turn very pale or pinkish.
Make-up artist, Lauren Elyse, who lives with the condition explained why mimicking a condition for likes can be deemed offensive, with a post captioned: "I don't need someone who doesn't have it to 'celebrate' it or 'raise awareness'.
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"There are plenty of us out there who are doing that who are barely seen, yet people who decide to mimic it are. It's not even about what we went through growing up, but also what we experience NOW."
Check out the #bratzchallenge then have a go yourself - there's some pretty stiff competition out there.
Featured Image Credit: Instagram/makeupessentialbymeTopics: Hair & Beauty, Life News, You, Stylish
