It's no secret that fuller lips have become increasingly popular over the years, but not everyone is willing to undergo injections to get the look.
So, it comes as no surprise that women all over the world are investing in lip glosses that promise to plump lips with no cosmetic procedures involved at all.
When it comes to choosing which plumping lip gloss to choose from, it turns out that Soap & Glory's Sexy Mother Pucker gloss is a pretty popular choice as the cosmetic brand revealed it sells one tube every 19 seconds worldwide.
It's no wonder the gloss is so popular when it claims to contain 'lip plumping spheres', which are said to "explode in volume when they meet the moisture on your lips" like "tiny, dehydrated sponges that expand when they get wet."
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Not only this, the gloss also contains a 'natural plant oil infusion', to "make your lips feel instantly fuller."
The Soap & Glory gloss sells at a very reasonable £9 in Boots stores, but when you factor in £9 sales every 19 seconds, that's a hell of a lot of money made on lip gloss.
It comes in an impressive 12 different shades, ranging from nude pink to deep berry, so we're pretty sure that means there's something in there for everyone.
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Meanwhile, there's a new skincare brand on the block and beauty bloggers are branding it the new The Ordinary.
The Inkey List combines no-fuss products with minimal monochrome packaging so it's no surprise people are comparing the brands, however, the six-week-old brand is ultra-affordable, with nothing costing more than a tenner.
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The new collection contains 15 different hero products which are bound to become a staple in a lot of people's skincare regimes.
All of the new products are available to buy from ASOS or Cult Beauty so we know where we'll be heading to stock up on skincare.
Featured Image Credit: Soap & GloryTopics: Hair & Beauty, Style News, Fashion