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This Bra Grows And Shrinks As Your Breasts Change Size Throughout The Month

This Bra Grows And Shrinks As Your Breasts Change Size Throughout The Month

Finding your perfect bra is a mission and a half, especially when your boobs constantly change size throughout your cycle.

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But instead of having one bra for every day of the month (I mean, where would you store them all?), one innovative lingerie brand has created the ultimate alternative.

Enter the Anesi bra, which can expand or shrink by up to two cup sizes as your breasts, boobs, the twins or whatever your call them change shape throughout the month.

This clever creation comes courtesy of House of Anesi, and is the brainchild of an industrial engineer, an aerospace engineering graduate, and a fashion communications grad.

Credit: Instagram/House of Anesi
Credit: Instagram/House of Anesi

The support system can get both bigger and smaller, as House of Anesi wanted to create something 'free of social, cultural, and physical constraints that have historically been identified as part of womanhood', according to the campaign's page.

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Stephania Stefanakou, Jacob John and Leen Al-Taher set out with a plan to create something better than what current highstreet retailers have on offer, and we are here for it.

There are two different styles on offer - full coverage and balconette - both of which promises to banish niggling back pain, angry red shoulder marks, underboob sweat and underwires poking into you all day long that usual bras.

The Anesi bra comes in 98 different sizes, meaning you won't have to make do with something that 'almost fits' either.

Credit: Instagram/House of Anesi
Credit: Instagram/House of Anesi

"Worrying about 'spilling out', 'wardrobe malfunctions', or tender boobies when you're hormonal is all bullsh*t that men don't have to deal with, so why should we?" reads the product description for the Anesi Bra.

"We don't believe that back pain, red raw shoulders and painful underwire marks are a good way to end your day either," reads the product description.

"Frankly, women deserve better, and the current lingerie industry just doesn't care about true comfort or empowerment."

Credit: Instagram/House Of Anesi
Credit: Instagram/House Of Anesi

Now before you rush out to buy one, the Canadian company is actually still crowdfunding for the project, and has raised £30,433 of its £39,156 goal.

The fashion brand hopes to release 'the only bra dedicated to make your life easier' in March 2019 - that's if it hits its target.

Featured Image Credit: Instagram/House Of Anesi

Topics: Style, Real, Fashion

Rachel Andrews

Rachel Andrews is an NCTJ trained Journalist at PRETTY52. She specialises in Fashion and Beauty Journalism, and has experience at a range of online and print publications and joined the team in 2017. Contact her - rachel.andrews@pretty52.com

 

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