Netflix is hiking up its prices for UK subscription packages from today (Thursday, 30th May) by up to 20 per cent.
The streaming giant's prices for UK users haven't changed since 2017, but the prices will be going up.
The standard plan for both new and existing customers will increase by £1 up to £8.99, while the premium account will increase by £2 up to £11.99.
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Meanwhile the price of the basic plan will stay the same at £5.99.
A basic plan only allows viewing on a single device in standard definition, whereas the two other packages allow more devices to use the account with high definition viewing - the standard allows two whereas the premium allows four.
A Netflix spokesperson said: "We change our prices from time to time to reflect the significant investments we've made in new TV shows and films, as well as improvements to our product.
"We have more than 50 productions planned in the UK this year, including new seasons of Black Mirror, Sex Education and After Life.
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"Our basic membership will remain at the same price, ensuring as many people as possible can enjoy our content."
The streaming giant says these changes will come into effect immediately (i.e. today) for new customers.
Those who already have a premium or standard account should expect the price changes to be introduced within the coming weeks.
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The change in price for UK Netflix subscribers might not come as much of a surprise as similar increases were recently introduced for those over in the States.
Netflix says that despite the price change, it remains "great value for money compared to other options on offer in the UK".
Netflix says it is investing in more programmes ahead of the arrival of Disney's own streaming service later this year, which is set to be priced at $6.99 in the US.
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This converts to roughly £5.50 in the UK, although a price or launch date hasn't been confirmed for Brits.