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Small Breasts Are A 'Physical Defect' Say Russian Authorities After Advert Complaints

Small Breasts Are A 'Physical Defect' Say Russian Authorities After Advert Complaints

Russian authorities have claimed that women with small breasts have a "physical defect" during a ruling on a complaint over a billboard advertisement.

A Russian ad that showed a picture of a woman with small breasts, a tape-measure and the tagline "small prices and lots of complexes" was criticised by the Russian advertising watchdog for "body shaming women".

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However, even though the Federal Antimonopoly Service (FAS) decided that the billboard used an "offensive image of women", it still found the need to note that an "expert council found that the advertisement points to physical defects in women (small breasts)".

The offending advert. Credit: The Moscow Times
The offending advert. Credit: The Moscow Times

The ruling came after complaints were made about the construction company's picture of a woman wrapping a tape-measure around her bust.

Unsurprisingly, a number of gender-equality activists took issue with the image of the woman.

"Sexism is part of the culture," the author of the Museum of Sexism Anastasia Krasilnikova, explained to Meduza, The Moscow Times reported.

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It's not the first time women have been objectified in Russian adverts. The FAS didn't critisise a New Year's billboard by the same company, which showed a larger woman accompanied by a caption that said: "Even the discount is fatter after the holidays."

The now deleted social advert from Burger King. Credit: VOA News
The now deleted social advert from Burger King. Credit: VOA News

Russian adverts aren't known for being gender progressive.

Ads in Russia can look like the sort of adverts seen in the U.S during the 1970s. Burger King recently came under fire for telling Russian women they could get free burgers if they were impregnated by World Cup players.

Earlier this year an ad was slammed after a woman was featured bound and gagged by her husband and thrown in his car boot for buying him a bad gift. He took her to a forest and made her dig her own grave. They used the slogan: "Presents for men - without any risk to your life".

Woman digs her own grave in advert. Credit: EastToWest
Woman digs her own grave in advert. Credit: EastToWest

Following the ruling that small breasts are 'defective', plenty of people have taken to social media to slam the decision.

Anti-sexism blogger Nastya Krasilnikova said: "I wouldn't be surprised if the Federal Antimonopoly Service staff don't even suspect that there's anything wrong or offensive to women about how they handled this.

"Probably, the person who wrote this thinks it's perfectly obvious that a small chest is a physical disability."

Featured Image Credit: Pixabay

Topics: News, Life News, Real

 

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