Viewers of This Morning did a double take when Mrs Hinch appeared on the show on Wednesday - and it wasn't her sparkly sink or Minky cloths that caught their attention.
The Instagram cleaning sensation, Sophie Hinchliffe, looked very similar to Love Island stars Olivia Attwood and Ferne McCann after a makeover by Mikey Phillips and celeb hairstylist Carl Bembridge.
Viewers were quick to post their thoughts on Twitter to make sure that the show's name banner wasn't a mistake.
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One tweeted: "I thought it was Ferne McCann when I glanced up #ThisMorning."
While another commented: "Blimey is Mrs Hinch related to Ferne McCann by any chance @thismorning #ThisMorning."
Others just commented on how great she looked. One said: "Aaaaaw I love Mrs Hinch so much. What a beauty #thismorning."
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Another added: "Mrs Hinch is so pretty #ThisMorning."
Mrs Hinch, who is currently expecting her first child, admitted she isn't cleaning every day while pregnant.
She explained: "I like to do my Hinch half hours and freshen up Fridays. I'm so laid back about it.
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"So for me it's a case of going with the flow. I'm a first-time mum and my Hinchers say I'm a mum with three kids and I still have time to clean. I just want to have fun with it."
Mrs Hinch shocked social-media fans earlier this year when she revealed her ten year transformation.
The queen of clean looked dramatically different to her 10-year-ago self with brunette hair and she appears to have lost a significant amount of weight.
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Alongside the challenge images, she said: "The #10YearChallenge pics I've seen across social media must have taken a lot for some people to post.
"It's not something I would EVER usually do, or have done. But I've realised there's a really strong message behind them all."
She continued: "Whatever perception you may have of how perfect someone's life may appear... we never really know what people are going through inside... so please never judge a book by its cover and always be kind. Love Soph xx."
Featured Image Credit: Instagram/mrshinchhomeTopics: Hair and Beauty, Celebrity News, TV News, TV Entertainment, Celebrity Entertainment