A cloth that removes your make-up with just water has gone viral, with beauty buffs claiming it's the best item they've bought all year.
Costing a pocket-friendly £2.99 (it's currently on sale) and available to order from Amazon, W7's 'It's Magic' cloth is also an eco-friendly beauty solution (no more pesky face wipes!)
The rectangular cloth, which comes in hot pink, is made from a combination of knitted polyesters and silk fibres, finer than a human hair.
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When wet, the fibres in the material go through a hydro-mechanical process which breaks up the tension that bonds the make-up to the skin. The fabric is so effective that it can even remove waterproof eyeliner, mascara and HD makeup and lipstick, according to W7.
What's more, it's machine washable and can last over 1,000 washes. How's that for sustainable?
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However, with a cloth like this that you're using everyday, hygiene can pose a bit of an issue so make sure you're washing regularly.
Beauty experts recommend buying a few cloths to keep on rotation, avoiding the drag of washing the same one everyday.
The response so far has been overwhelmingly positive with tens of people giving the "magical" wipe a five star rating on Amazon.
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"This is kind and gentle and great for the environment and wallet too as it saves a ton of money not buying make up wipes," said one woman.
Others agreed, adding that it had enormous benefits for those who suffer from sensitive skin; because of the soft microfibres, it doesn't irritate the skin.
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"This little cloth has changed my makeup routine. Gone are the days of using wipes which make my sensitive skin flare up and sting," said one user.
So the evidence is there, the jury have spoken and now it's up to you: will you ditch the micellar and switch to tap water?
Featured Image Credit: Flickr