Kourtney Kardashian is catching heat for her new vagina gummies which supposedly improve vaginal 'freshness and taste'.
The 43-year-old reality TV star launched her most recent business venture, the gummy supplement brand Lemme, last year.
However the latest addition to the vitamin range and offended some gynaecologists and fans following claims they help boost the health of vaginas.
This week the mum-of-three shared a promotional clip for the gummies - named Lemme Purr - on Instagram where she was surrounded by cats.
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After glaring at the camera while the cats run around her, she eats one of the dummies.
“Your [cat emoji] is going to love this… Meet Lemme Purr: our new vaginal health gummy,” she writes in the caption.
“Vaginal health is such an important part of a woman’s overall well-being (and not talked about enough) which is why we are so excited to launch this! Give your vagina the sweet treat it deserves (and turn it into a sweet treat). You know what they say… you are what you eat.”
The post, which was shared on both Kourtney and Lemme’s Instagram page.
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Fans rushed to the comments and many were bewildered by the product while others questioned whether it’s sage.
“This makes no sense,” one Instagram user commented.
“I need a gynaecologist to tell me this is okay to take,” another woman commented.
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While a third criticised the product, writing: “Another example of marketing unnecessary projects to women to make them feel insecure enough to buy it.”
And a fourth declared: “These are not necessary!!!!! Not everything about women’s bodies is wrong!!!!!!!”
Other users said the product isn’t needed. “This is ridiculous,” another commenter wrote. “It’s not supposed to smell or taste sweet. If it does something is wrong. Don’t buy into this nonsense!”
Gynecologist Dr Jen Gunter, who wrote The Vagina Bible, slammed Kourtney's new product. “Just another vaginal scam, this one brought to you by the aspirational Kardashian empire,” she posted on Instagram.
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"Block. Ignore. Don’t engage because that feeds the algorithm.
"Anyone who suggests that your vagina isn’t fresh or needs an improved taste is a misogynist and awful person, and yes that includes you @kourtneykardash and your @lemme grift.
She added: "Weaponizing the patriarchy for profit is misogyny.
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"Your vagina is terrific. If you think you have a health condition, consult an expert not a Kardashian.
"And that pineapple myth needs to die. It’s a myth and one of the reasons I had to include a chapter on food in The Vagina Bible."
Meanwhile, Maddy Dann, an A&E doctor who often shares sexual health information on TikTok, dragged Kourtney's new gummies.
“Kourtney’s product is a gummy that’s supposed to have supplements and probiotics for vaginal health. There’s no evidence that anything ingested like pineapple has any effect on vaginal odour or discharge. It’s all pretty much nonsense,” She told her followers in a recent video.
Tyla has approached Kourtney Kardashian's representatives and Lemme for comment.
Featured Image Credit: lemme/InstagramTopics: Kourtney Kardashian, Celebrity, Health