This Morning presenters Rochelle Humes and Craig Doyle were left speechless after a Spin to Win phone call made the show take an unexpectedly x-rated turn.
The duo were giving viewers the chance to win a number of cash prizes, simply by providing the passphrase when called up.
The competition takes place throughout the week, with the presenters on the show that day calling the potential winner live on air.
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All they have to do is answer the phone with the specific passphrase that day, before the hosts spin the wheel to reveal what’s been won.
You’d think it would be simple enough, but viewers often fail to answer the phone, while others pick up but don’t say the passphrase, meaning they’re out of the running to win that sweet, sweet cash.
In today’s episode, Rochelle and Craig called up one lucky contestant – only to be greeted by a particularly strange noise.
“I don’t know what that was, but I liked it," a taken-aback Craig told the camera, while Rochelle asked: "Shall we just move on?”
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The pair weren’t sure how to react, and looked visibly shocked by the odd sounds coming from the other end of the line.
“The passphrase is not...” Craig joked as he mimicked the bizarre x-rated groans.
Rochelle added: “I don’t know what it was, I just thought you knew something I didn’t!”
Many viewers at home were also left stunned by the moment, with one tweeting: “What the heck was going on then?”
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Another wrote: “Just witnessed the most *ahem* ‘stimulating’ moment on #ThisMorning. Rochelle and Craig got a surprise when the Spin To Win caller took things to a whole new level!”
Sadly, the competition wasn’t any more successful even after they moved on to other callers, as one didn’t answer while the other two forgot to say the passphrase.
Someone else fumed online: “You enter a competition, watch it live then answer with ‘hello’. Even if you don’t watch it live you should be aware you have entered it and the time you get a call.”
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To avoid the same problem in the future, if you're planning to give Spin to Win a go, ITV says on its website: "All you need to do is download the This Morning app to enter! Head to the Win section, fill out the form and remember the passphrase for that day.
"Our presenters will call the winner each day, live on air and you must answer your phone with the passphrase."
Easy, right?
Featured Image Credit: ITVTopics: TV And Film, This Morning