Celebrity Big Brother viewers already have their favourite - and it's not even one of the housemates.
Nope, it's just a bloke in a blue jumper in the crowd, desperate to get a high five from the celebs:
The anonymous man soon became a star of the launch night, after people noticed he kept going for a high five or fist bump from the contestants as they left their cars - only to often get totally pied.
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Many felt for the guy as he kept repeatedly getting blanked, while also loving his perseverance.
One person tweeted: "Highlight of this launch is watching if blue jumper guy gets an interaction or not."
Someone else said: "Anyone else just counting how many celebs give the tall guy in a blue jumper a high five?"
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A third wrote: "The guy in the blue jumper in the audience is making me laugh so much when he goes for a fist bump and gets ignored."
After he got aired again, another tweeted: "Sorry I’d never leave the house again #CBBUK."
A fifth added: "Feeling quite awkward for the big guy in the blue jumper standing at the bottom of the steps hoping to get a high-five. So awkward."
The show had another awkward blunder earlier in the episode, as Louis Walsh entered the house.
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Celebrity Big Brother star Louis Walsh appears to have made a huge blunder live on TV as he entered the famous house - something that didn't go unnoticed by eagle-eyed viewers.
After getting out of his car to join Sharon Osbourne as the next housemate, the music manager and TV star was interviewed by hosts AJ Odudu and Will Best, as is customary for each new housemate as they pass through the doors.
"You're through to the Big Brother house!" Will told him, as a reference to the singing contest he's best known for.
Continuing the theme, he then asked: "So who are you going to be gravitating towards in there?
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"Is it gonna be the boys, the girls, the over 25s or groups?"
Without missing a beat, Louis replied: “Mrs O. I’m with Mrs O!
"She’s gonna protect me."
Will and AJ looked visibly shocked by his answer, as we're normally under the impression celebs don't know who else is heading in as they enter the house.
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Trying to style it out, AJ said: "Is she in the house?! She might not be in there!"
Louis then went on: "I heard she went in..."
Will then attempted to salvage things, adding: "Who have you been talking to?!
"It doesn’t matter!"
The hilarious moment was INSTANTLY picked up by fans, with one tweeting: "Not Louis letting slip that he knows Sharon has already gone in."
Another wrote: "Someone’s getting sacked from #CBBUK after Louis found out he’s with Sharon."
Someone else said: "Yeah they’ve ruined it already by letting the celebs meet beforehand #cbbuk."
A fourth added: "I’m SCREAMING at Louis giving the game away that they all know who’s going in."
Featured Image Credit: ITVTopics: Celebrity Big Brother, Entertainment, Reality TV, Social media