WATCH: Viewers In Shock As New M&S Christmas Advert 'Contains Swearing'
Christmas is a time for joy, decorations, family, I'm A Celebrity Get Me Out Of Here, the Coca Cola advert and stuffing your face.
Since the Cola Cola truck became a staple as announcing the start of the festive period, other huge companies have jumped on the bandwagon. Now we look forward to the tear-jerking John Lewis advert, whatever M&S has got in store, plus all the big supermarket's creative ideas, (like Asda's huge light switch on vid).
On Monday, M&S dropped their highly anticipated Christmas advert after teasing a Paddington Bear collaboration, with people rushing to compliment the company on their nostalgia-filled debut.
However, the video has also received a bit of awkward backlash, after viewers picked up on 'profanity' in the clip aimed towards the nationally loved children's character.
According to some viewers online the burglar sounds like he's saying 'F*ck you, little bear' and it's sent people into a bit of a frenzy. Have a little watch here around the one minute 10 seconds mark, and see if you can hear it...
One viewer wrote: "The fact that the M&S ad sounds like the burglar says 'F*ck you little bear' makes it even better. Can't unhear it."
While another commented: "HAHA when he said thank you little bear, I heard f*ck you little bear, cant have been the only one."
Just seen the new M&S Christmas advert :frowning: I swear Santa says "fuck you little bear" :joy::joy: #MarksAndSpencer #PaddingtonBear
- 父 Rosie Sweeny 父 (@rosiewhufc) November 8, 2017
Loving the M&S Christmas advert "f*%k you Paddington bear :joy: :thumbsup: #lovethebear :bear::heart:
- tori greenwood (@vicgreenwood) November 8, 2017
That M&S Christmas ad is incredible! A real Christmas treat, 'F*** You Little Bear' :joy::joy::joy::joy: #MarksAndSpencer
- John McLarnon (@JohnMcLarnon) November 8, 2017
However, M&S have hit out and argued that they haven't used inappropriate language on their national Christmas advert.
In a statement they said: "He's saying 'Thank you, little bear'. We think it's really clear. We wouldn't change the ad."
I don't know about you but listening to that back definitely gave me a little bit of a chuckle, even if you know that's not truly what he's saying. Still though, whoever could swear at good ol' Paddington?!
Featured Image Credit: M&S