If you've had déjà vu every time new Love Island star Tom Walker popped on your TV screen at 9pm every night but you couldn't work out why, then this clip might explain things:
That's right, the 29-year-old model from Leeds stars in a Jet2Holidays advert where he boards a plane with his on-screen girlfriend, strips off on a balcony and frolics around in the sea while Jess Glynne belts her heart out in the background.
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Cosmopolitan reports that Tom also featured on billboards for one of the package holiday company's campaign, which coincidentally is one of Love Island's partners for a second year running.
Jet2Holidays and Love Island also currently have a competition for fans to win free tickets to the show's final in Majorca this year, and there is an all-inclusive holiday to the island for two up for grabs, too - enter here.
There's no sign of the acting/modelling gig for the package holiday company on Tom's Instagram page, but we wonder whether he will tell his fellow Islanders that the reality show isn't his first time on the small screen. It could be 'I was in Blazin' Squad' or 'My dad's Danny Dyer' all over again.
Tom's first couple of days in the Love Island villa have already been pretty dramatic as Maura Higgins and Elma Pazar came to blows over the model earlier this week.
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Maura was absolutely "raging" after Elma showed an interest in him too, and the girls got into a row as they clashed over 'girl code' in the villa.
The two Islanders were quickly able to sort things out after a heated chat on the sun loungers, right before Elma was dumped from the villa on Tuesday night allowing Tom and Maura to crack on during yesterday's episode.
Love Island continues tonight on ITV2 at 9pm.
Topics: TV Entertainment, Love Island