Kim Woodburn's furious outburst at Coleen Nolan saw 480 Loose Women viewers complain to Ofcom.
The How Clean Is Your House star walked off the ITV set in tears after accusing Coleen and her sister Linda of 'mocking' her.
Frustrated viewers took to Twitter to hit out at the ITV show and Coleen to complain about what was shown, with hundreds contacting the official television watchdog to make their complaints known.
A spokesperson told The Sun: "We will assess any complaints under our broadcasting rules, before deciding whether or not to investigate."
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Speaking after the fiery incident, Kim revealed she felt she was being 'ambushed' by Coleen, who she lived alongside in the Celebrity Big Brother house last year.
She told the paper: "I was shown cruelty again by that woman. I'm embarrassed once again. And I've cried on TV once again."
Kim and Coleen famously didn't get along during their stint on the reality show, with Kim accusing the Loose Women star of bullying her in the house.
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The pair came to a stand-off when Kim appeared the ITV programme yesterday when Kim spoke of the 'abuse' she received and Coleen could be heard saying: "We got this every day as well, she's going to cry in a minute."
While Janet Street-Porter tried to defuse the situation, Kim stormed off shouting: "I wouldn't want to sit and talk with lying trash. She's a horrible person. You are trash, you're a piece of filth."
A rep for Loose Women released a statement which read: "Kim agreed to come onto the panel today at the invitation of the producers on the understanding it was for reconciliation with Coleen.
"Kim becoming upset was never the intention and the panel did endeavour to comfort her.
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"She was offered counselling after the show, which she declined."
Featured Image Credit: ITVTopics: TV News, TV Entertainment, Loose Women
