Heartwarming pictures capturing the moment a baby saw himself modelling in Primark's campaign imagery are gaining traction on social media for all the right reasons.
Little Jeremiah Rabiu has modelled for other huge clothing brands as well as Primark, and now he's checked out the finished result for himself in one store.
Mum Gabrielle shared pictures of the 14-month-old toddler on his official Instagram account, in which he could be seen posing alongside pictures of himself in Primark in Lakeside Shopping Centre, Essex.
The series of adorable images, which were shared just days ago, have racked up thousands of likes from his followers.
Advert
"Such a cool moment," replied one follower, while another added: "Well, done love! Go on, with your cute self!"
Jeremiah's parents think it's important for dark-skinned babies to be included in huge campaigns like this one, and rightly so as they are massively under-represented in the mainstream beauty and fashion industry.
"He did recognise himself and pointed at the poster. It was really cute," Gabrielle told Pretty52 of the moment little Jeremiah saw the pictures himself.
Advert
She added: "I think it was important [for Jeremiah to be included] because there are not enough young people of his colour representing big companies such as Primark."
Jeremiah's followers have also sent snaps of him modelling after spotting him in Primark stores in Corby, Northamptonshire.
And it seems like Jeremiah is about to become an international superstar (if not already) as his modelling images have already been spotted in a Primark store in Brooklyn, NYC.
Advert
At just a little over one-year-old, Jeremiah has quite the portfolio, also modelling for Rochelle Humes' skincare collection, a Pampers shoot and a number of fashion magazines.
The tot's mum hopes that one day Jeremiah will work alongside luxury high-end companies Armani or Hugo Boss as well as brands like Mothercare, Aptimel and Tommee Tippee to increase the diversity among the baby models usually featured in campaigns.
Featured Image Credit: Gabrielle LouiseTopics: Life News, Primark, Cute, Real