Rainbow Teeth Is The Latest Bizarre Trend Sweeping Across Instagram
You might have thought that glitter 'bumpkins' were going to be the strangest beauty trend of 2018 but the year isn't over just yet.
Apparently, the latest trend on Instagram is rainbow teeth, as people are actually painting their teeth to match their nail polish or outfit.
Fashion followers can ditch their pearly whites and choose to have Sunshine, Fairy Dust, Mint, or Pretty in Pink coloured teeth for £15 a bottle.
Created by CHRŌM the polish works just like nail polish and will stay on for up to 24 hours. The colour doesn't smudge while eating and has no taste.
To remove the polish all you need to do is brush your teeth with toothpaste and it's gone.
The polish currently comes in 10 different colours: light pink, a slightly darker pink, baby blue, a slightly darker blue, mint green, yellow, light gold, dark gold, silver, and copper, but each shade has its own saccharine name, from 'Candy Floss' to 'Fairy Dust'.
Although it might sound a little bit bonkers, creator David Silverstein can really see the trend taking off.
In an interview with the New York Post, he said: "We see this becoming commonplace - everything from a club vibe to an everyday workplace fashion accent.
"Perhaps you go to work with one tooth [that] matches your nail polish or your hair colour."
Silverstein says the product's solvent is made from a grain alcohol base and that the pigments, are compliant with the Food, Drug, and Cosmetics Act and are similar to what you would find in food colouring.
However, he declined to disclose CHRŌM's full ingredient list for proprietary reasons,
He also says the polish is '100 per cent safe' and was formulated by dentists. He added: "It doesn't stain your teeth, and it's not permanent."
He said: "I have no idea what's in this product and the safety long term. Seems like the company does not want to give the ingredients out and they are calling it proprietary.
"Unfortunately, that is not good enough for me to give an OK to this product, not knowing what the long term ramifications are. It may be completely safe and it may not.
"If I am putting something like this over my teeth which is basically ingested, I would need to know what what exactly I am putting in my body."
Featured Image Credit: Instagram/chromtoothpolish