Just when we thought we'd exhausted all avenues of dressing up our dogs, Amazon has swooped in an introduced mermaid-inspired life jackets. And just like that, the game was changed.
Sold by Albabara, the Dog Life Jacket Mermaid is designed to keep your furry friend safe and afloat when he or she is learning to swim, hanging around the pool or joining you on your summer boat trip.
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Even though your pooch may secretly loathe you, this is one purchase we promise you won't regret.
Available in three different sizes, the life jackets are made of a shimmery, scaly blue material and feature a super cute tail that floats on the surface to keep your dog safe in the water - what more could you ask for, TBH?
Retailing at a price that won't break the bank, the mermaid life jacket will set you back just $25.99 (£20.50) not including shipping, which seems like a pretty small price to pay for sheer, unadulterated joy.
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And they seem to be a joy for customers who have already purchased the product, too.
On reviewer wrote: "Looks sooo pretty on my Shiba puppy and super sparkly under the sun! It helped her learn how to swim on her first kayaking/paddle boarding trip. Love how it doubles as harness as well."
"My little Frenchie Charlotte looks so fashionable in this life jacket," another wrote.
"This is so cute!! Amazingly made and my puppy tolerates it. Except it gets super slippery when wet and she tends to slip out the back and if I wasn't close by I would fear she would get tangled in it and drown," a third said.
You can check out the mermaid life jackets for dogs here. Go on, you know you want to.
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Topics: Style News, Fashion