Where would we be without supermarkets' range of basic products? Whether it's Tesco Value, Sainsbury's Basics, ASDA Smart Price, or Waitrose Essentials, sometimes you just need a tin of beans or a bottle of water and you don't want to spend big money on it.
Of course, we all know that when we buy these kinds of products, we're doing it to save ourselves a few pennies, we're not trying to get the highest quality version. That's just a given.
But when these products try to claim that they're not the very worst thing that these supermarkets can create, we have to ask 'who the heck do you think you're kidding?'
One Sainsbury's customer has gone viral after questioning the authenticity of one of the labels on their 'basic' range of water.
To be fair, he raises a pretty good point. After all, when you go to a restaurant you tend to get tap water when you order 'table water' so if the Sainsbury's range doesn't come out of a tap then it must be pretty up market for table water.
People were pretty amused by the whole thing...
This is more awkward than the time Lauren Goodger ran into Mark Wright's mum at the supermarket.
What do you reckon folks, are Sainsbury's trying to mug us off with this one or do you believe they genuinely haven't got this out of a tap? Sound off in the comments.
Featured Image Credit: PA