Humour is incredibly subjective. One person's idea of a side-splitting joke might receive no reaction whatsoever from another or worse still, a frown.
And The London Dungeon well and truly missed the mark on Valentine's Day with their aggressive and cruel brand of humour as part of their 'Dark Valentine' campaign.
While someone thought that the following "gags" were hilarious and would be well-received, others understandably took issue with the posts.
Speaking to the London Evening Standard, Soho Theatre worker Jules Hanworth, who spotted the tweets, said:
They're particularly demeaning towards women and sex workers.To be seeing stuff that's so overtly sexualised and offensive when it's supposed to be aimed at families is very disturbing. It's really irresponsible I think.
I'm a Londoner, I've been on a Jack the Ripper tour, I've been to the London Dungeon a number of times and I'm unhappy my money has gone to something that's anti-women and is giving the wrong message out.
The tweets have since been removed and in their place, an apology.
A spokesperson for TLD added:
We apologise that our social posts caused offenceOur 'Dark Valentine' campaign was a range of posts aimed to highlight the darker side of history and create debate and conversation.As a brand we strive to entertain our guests so they can enjoy the London Dungeon experience - both in our attraction and on social media.However on this occasion we recognise that some of the topics many felt were inappropriate and therefore we apologise for any offence cause.
What do you think?
Featured Image Credit: PA