​M&S Launches First Colour Changing Gins And They Sound Incredible

Gin has never been bigger than it is right now. Thanks to that fact, the booze market is now saturated with all kinds of weird and wonderful concoctions.

While we can now pick from pretty much every imaginable flavour, there's one gimmick that we're guessing you've not yet enjoyed: colour changing gin.


Inspired by the trend for regional, craft and infused speciality gins, M&S will be launching a duo of British Rose and British Lavender infused gins, which both change colour when you add tonic.

To create the magical gins, the popular British supermarket has teamed up with new Edinburgh-based distillery, The Old Curiosity - which boasts its very own secret herb garden that features 600 naturally grown and tendered varieties of herbs and flowers. Yup, about as quaint as it can get. It sounds amazing.

The British Rose dry gin has been created from one of the oldest rose varieties in the world, 'Apothecary Rose', which has been grown in The Old Curiosity's herb garden and provides a subtly fragrant and elegant flavour.

Because of its amazing colour-changing properties, the gin also changes from pale gold to vibrant pink.

Credit: M&S
Credit: M&S

The British Lavender dry gin, meanwhile, changes from purple to pink when you add tonic to it - and has been made from lavender that's also hand-grown, picked and dried from the secret garden.

The result is 'fragrant' and 'calming', which sounds right up our street.

Credit: M&S
Credit: M&S

"The gins are 100% naturally distilled and infused using florals and other botanicals and are free of chemicals, sugars, fruit extracts or flavour compounds," a spokesperson for M&S said.

"The gins keep the natural properties of the plants they're made from, consequently, when tonic is added, not only does the mixer open up the 'nose' of these fabulous gins, it changes the pH of the spirit together with its original colour!"

Both gins cost £25 for 50cl and launch this month, so keep those eyes peeled, as something tells us they're going to be popular as the weather picks up!

And if it's flavoured, brightly hued tipples you're into, don't forget you can now also get your hands on a purple Sweet Violet Gin Liqueur courtesy of the experimental folk at Manchester-based Zymurgorium - which also tastes just like parma violet sweets.

DrinkSupermarket.com says: "Sweet violet heaven made for the gods? Well not exactly, but a wonderful liqueur nonetheless.

"Great replacement for violet based liqueurs as the role of 20 botanicals really do provide a unique taste.

"Enjoy any how you like."

Oh, that we will.

Featured Image Credit: M&S/BBC

Jess Hardiman

Jess Hardiman is a journalist at LADbible. Jess graduated from Manchester University with a BA in Film Studies, English Language and Literature, and has previously worked for Time Out and The Skinny among others.

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