Lidl is trialing selling five-kilogram boxes of 'wonky fruit and veg' at a bargain price of just £1.50.
The boxes will be full of fruit and veg items deemed "no longer at their perfect best but still perfectly good to eat" according to the supermarket and will be called "Too Good To Waste."
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It's hoped that the new sales technique will hugely drive down waste while providing a huge selection of food for people on a budget.
The boxes will launch from 8am on Friday morning and will roll out across 122 selected Lidl stores across the week.
If successful, the scheme could eventually be rolled out across all 710 stores in the UK, saving an incredible 10,000 tones of wasted fruit and veg per year.
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Lidl UK boss Christian Härtnagel said: "Food waste is one of the most important topics that our industry is facing, and one that we are fully committed to tackling.
"This is why, in 2017, we set ourselves the ambitious target of reducing our food waste by 25 per cent across just three years.
"We're proud that in just one year, our stores have managed to cut food waste by 13 per cent, however we recognise that there's still a long way to go, to get where we need to be."
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The budget supermarket vows to cut food waste by 25 per cent by 2020 with the national average of food waste per store falling by 13.3 per cent.
Asda and Morrisons are already selling wonky boxes for £3.50 and £3, meaning that Lidl will be the cheapest on the market.
Featured Image Credit: LidlTopics: Tasty Food, Food And Drink