Everyone knows that as a reward for surviving a trip round Ikea, you get to sit down at the end and indulge in the delicious food at the café. It's just tradition. We've been saying for ages in the office that if they opened a chain of restaurants across the UK, they'd be raking in the big bucks, and it seems like someone's finally giving the idea some thought.
According to FastCompany, the success of the food products within the shops could lead to an expansion in the form of cafés across the globe. There's nothing set in stone yet, but the idea alone has us very excited.
It makes sense, given the popularity of the meatballs alone. Gerd Diewald, who runs Ikea's food operations in the U.S, told them,
We've always called the meatballs 'the best sofa-seller', because it's hard to do business with hungry customers. When you feed them, they stay longer, they can talk about their [potential] purchases, and they make a decision without leaving the store. That was the thinking right at the beginning.
Throw in a slice of the Daim cake and the pick 'n' mix and you've got yourself a recipe for success.
Given the excitement around several pop-up restaurants the furniture giant has operated in London and Paris over the years, we reckon they'd be silly not to.
A restaurant named Krogen operated by Swedish furniture retailer IKEA, in Paris, 2016.
Well Ikea, you've got your first customers right here, ready and waiting.
Featured Image Credit: PA