If you don't eat avocados for breakfast, lunch and dinner are you even living in 2017?
The rise of the oval-shaped fruit has been pretty damn extraordinary over the past few years, and it's now impossible to scroll down on any form of social media without seeing one.
People have been going absolutely crazy for them, so much so that there's even an epidemic of 'avocado hand' happening right now.
No, really. If you haven't heard about it, basically, a load of people are giving themselves injuries because they're so terrible at slicing them.
Enter stage left, Iceland. Because the supermarket has come up with a perfect solution for what seems like the most first-world problem in Britain right now.
They've unveiled a brand new product which consists of pre-sliced, pre-stoned, pre-peeled, frozen avocado.
Apparently they have been frozen at the peak of ripeness and they will only set you back £2.50.
Of course there's the whole defrost situation to consider, but, still, I'm willing to give them a go! What do your reckon, luvvies?