Iceland has announced the launch of halloumi burgers - the first of their kind to hit UK supermarkets.
Priced at £2.50 for two, the frozen food giant is introducing chunky full-sized breaded cheese patties as opposed to the halloumi slices usually available in shops such as Lidl and Aldi.
Made from cheese coated in crispy breadcrumbs, Iceland's treats can be cooked in the oven or even on the BBQ from frozen - perfect for a last minute soiree.
Advert
The supermarket recommends serving the burgers in a brioche bun with "mounds of fresh crunchy salad and a large scoop of Iceland Houmous to complement the deliciously cheesy flavour".
The new addition is set to excite the millions of cheese lovers across the nation. Brits chow down on over 12,000 tonnes of the delicacy per year and the UK accounts for 43 per cent of Cyprus' exports of the cheese.
Our obsession has reached new heights - last year, Las Banderas in London's Soho launched a pop-up bottomless brunch including all-you-can-eat halloumi.
Advert
And gift website Firebox also sells a DIY halloumi kit for devotees to conjure up eight batches of their very own for £22.99.
Along with Iceland, other supermarkets have expanded their cheesy offerings.
Tesco now sells halloumi fries - one of their popular Christmas picks - all year round.
Advert
And back in May, Aldi was forced to limit its own version of the snack to two boxes per person following their sell-out success.
Chippy lovers should hotfoot it to Morrisons instead - it offers hefty chunks of the cheese in beer-battered form for £2.50, providing a delicious vegetarian alternative to the seaside classic.
The high street is offering some pretty sweet deals considering the average price of the cheese is by 12 per cent from this time last year, according to data analysed by The Grocer.
Featured Image Credit: IcelandTopics: Tasty Food, Food And Drink