Urban Decay Unveils New Naked Reloaded Palette

After pulling the plug on the Naked Palette last year, Urban Decay is back with a reincarnation that's just like the original, arguably even better. Yes, we went there.

Enter, Naked Reloaded. The 12 pan-strong palette features a combination of mattes, satins and shimmers as well as ultra glittery shades and staple neutrals.

Credit: Urban Decay
Credit: Urban Decay

Retro, a stand-out peachy pink in the palette, takes its inspiration from Pantone's colour of the year, Living Coral. There's also Barely Baked, a soft, gold metallic, End Game, a chocolate brown, and Bribe, an ivory matte perfect for creating bases, plus a whole host of other shades for blending and building.

Unlike its fellow Naked Palette family, this new addition doesn't come with an eyeshadow brush (hopefully you kept hold of yours from the original) as Urban Decay argues this gives more room for shadows as well as making it slightly cheaper.

Credit: Urban Decay
Credit: Urban Decay

"We created Naked Reloaded to look good on everyone," states a press release for Naked Reloaded. "These truly universal shades are made for any age, skin tone, and gender."

No brush and new shades isn't the only update, as the palette comes with a unique 'fabric' packaging, banishing the original not-so-sleek felt covering from the original.

Credit: Urban Decay
Credit: Urban Decay

The pigments have been reformulated for a longer-lasting and more intense wear, and four of the Naked Reloaded shades have been made much bigger so they go further and you don't hit pan.

Here's some swatches to give you an idea:

Urban Decay says the palette is reflecting 2019's softer take on beauty (glass skin, bushy brows, blurred out lips), explaining why it is full of gorgeous, soft neutrals.

So When is it for sale??

Naked Reloaded will be online from 18th February, priced at £38 and then will be in-stores nationwide from 28th February.

You can keep an eye on the Urban Decay website for any updates.


In the meantime check here.

Featured Image Credit: Urban Decay

Rachel Andrews

Rachel Andrews is an NCTJ trained Journalist at PRETTY52. She specialises in Fashion and Beauty Journalism, and has experience at a range of online and print publications and joined the team in 2017. Contact her - rachel.andrews@pretty52.com

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