Primark Launches Affordable Skincare Collection With Beauty Guru Alexandra Steinherr

In an ideal world, we'd all love to have perfect skin, but finding the right skincare routine for you - and making sure it's in your budget, can be so difficult.

Well, one beauty expert is challenging the idea that a good skincare routine must break the bank, with her new Primark skincare collection.

Credit: Primark
Credit: Primark

Beauty guru Alexandra Steinherr has spent the last two years creating the fragrance-free and cruelty-free products, which contain some of the industry's current must-have products, Hyaluronic Acid and Niacinamide.

The Alex Steinherr x Primark collection, made up of 20 different products, starts at an affordable £3, with the more expensive products costing no more than £6.

Credit: Primark
Credit: Primark

Launching the new collection, Alex said: "Everyday I have the privilege of speaking to my readers via my social media platforms and the question I'm asked most is - what's the best high street skincare brand?

"And I struggled to recommend on brand that offered a total skincare solution."

Therefore, Alex began working alongside Primark to create products that offer 'great skincare at great value'.

Primark says the new skincare range will help women achieve beautiful skin "whatever their lifestyle, skin concern or budget," and it sounds like what we're all about.

Credit: Primark
Credit: Primark

The collection targets skin concerns like dullness, pore congestion, tiredness, dehydration and all the other effects that come with urban life.

Rather than focusing on the different skin types, like dry, oily and combination skin, the individual products are designed to offer a solution to the constantly changing needs of your skin.

Some of the products we can't wait to get our hands on are the One-Step Night Cleanse, Plump & Glow Power Mask and Oil-Free Gel Hydrator.

The new collection launches in Primark stores today but we think people will have to act fast if they want to get their hands on the full collection because it's bound to be a sell-out.

Featured Image Credit: Primark

Emma Rosemurgey

Emma Rosemurgey is an NCTJ trained Junior Journalist at PRETTY52. She graduated from the University of Central Lancashire in Preston and started her career in regional newspapers before joining the team in 2017. Contact her on

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