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Collection's Lasting Perfection Concealer Sells 10 Every 60 Seconds

Collection's Lasting Perfection Concealer Sells 10 Every 60 Seconds

Collection's lasting perfection concealer is apparently bought by 10 beauty lovers every 60 seconds, which is why it's always sold out.

Mark Cunliffe

Mark Cunliffe

Collection's lasting perfection concealer has been a firm bargain beauty favourite since it was released, loved both for it's coverage and price.

Now we know just how popular it is as it has been revealed that the brand sells 10 of the concealers every 60 seconds. No wonder there are never any on the shelves.

That's 600 every hour and an impressive 14,400 everyday.

Collection Cosmetics

At just £4.19, the concealer provides incredible coverage and even Zoella is a fan. Speaking about the concealer the blogger said: "I always like to recommend the Collection Lasting Perfection Concealer. It's one of the best concealers I've ever used."

Lasting Perfection was also 2017's most loved beauty product on YouTube and received 1,074,485 likes on social media.

The product claims to conceal imperfections and blemishes for up to 16 hours and is water-resistant and transfer-proof. It is also available in four different shades.

Collection Cosmetics

As well as Zoella loving the concealer, it has been receiving amazing reviews online.One customer said she would rate it as high as more expensive brands such as MAC.

They wrote: "Been using this for around a year now and it's absolutely fantastic! It has an incredible formula that has an overall matte to satin finish that doesn't crease throughout the day if you set it with a powder.

"The colour for pale skin is great too, being very fair myself this is a great colour match for me and it doesn't oxidise! I would put this on par with products like NARS radiant creamy concealer and MAC pro longest concealer as I've compared it to both and they are so similar."

Another customer who suffers from acne commented on how it suited their skin type: "I first bought this around 2 years ago when I first started to really regularly wear makeup. I have very very pale skin and especially back then, oily acne prone skin as well.

"There is a reason I keep using this and that is because of how well it works at covering all imperfections as well as looking natural on my pale skin!"

Featured Image Credit: Collection Cosmetics

Topics: Hair & Beauty, Style News

Mark is a writer at LADbible with a creative writing background and a history working at some of Manchester's biggest agencies. He loves football and music that screams a lot.

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@mark_cunliffe