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B&M Is Now Selling Beauty Fridges And It's Everything

B&M Is Now Selling Beauty Fridges And It's Everything

In case you hadn't heard, storing your beauty products on a shelf is sooooo last year. Now everyone is using mini-fridges to keep their products cool, as championed by a number of beauty influencers.

That's why we're loving B&M's own version which costs just £34.99.

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Revealed on Instagram, the beauty fridge is big enough to fit all of your favourite skincare products while being small enough to fit on your vanity table. It comes in a sleek grey colour, too, which is likely to match with most interiors.

Credit: B&M
Credit: B&M

Beauty fridges might seem faddy but they're actually a great way to preserve natural and organic beauty products by helping to replace the missing preservatives and making them last longer.

There's also something to be said for chilling skin products with active ingredients such as serums and creams before use, as they can help reduce puffiness, tighten pores and calm any irritation. Not to mention they'll feel much nice going on the face when they're cool.

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The products that will benefit most for a little chill are facial tools, face masks or sheets, day creams, setting sprays and facial mists. You can even store your nail varnishes in there to stop them going gloopy.

The mini fridges can be purchased from B&M stores nationwide.

Aside from that, there are tons of other brands who are jumping on the mini-fridge hype. Specialising in cooling products are Instagrammer faves The Cosmetics Fridge, and the Makeup Fridge, who sadly, don't currently ship to the UK.

But you can also buy a regular fridge from Argos for £30. It'll do the same job and we won't tell anyone it's not meant for beauty products if you don't.

Featured Image Credit: B&M

Topics: Stylish, Beauty, Style News

Ciara Sheppard

Ciara is a freelance journalist working for Pretty 52. After graduating from the University of Sussex, Ciara worked as a writer at GLAMOUR Magazine and later as the Assistant Editor of Yahoo Style UK. Please contact her on ciarasheppard@hotmail.co.uk.

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