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Anastasia Beverly Hills Launches New Sultry Palette For Smoky Metallic Looks

Anastasia Beverly Hills Launches New Sultry Palette For Smoky Metallic Looks

The palette features 14 shades - seven matte, and seven metallics and will be released later this month.

Rachel Andrews

Rachel Andrews

Beauty brand Anastasia Beverly Hills has launched a yet another brand new eyeshadow palette, and it's the stuff dreams are made of.

The new Sultry palette will launch online 25th September, and contains 14 different shadows to create ever-so-smoky, metallic lids, with a pop of bright coral.

Anastasia Beverly Hill's new eyeshadows will then be available in stores from 12th October if you would like to swatch the colours before you buy.

The palette is a mixture of matte and metallic colours, all in neutral tones with one coral shade. Sultry's shades are named Birch, Bloom, Ember, Rose Quartz, Steam Punk, Pearl, Fresh, Noir, Slate, Cyborg, Dystopian, Teak, Twig and Cinder.

Explaining the new Sultry palette in more detail on Instagram, the brand's president, Claudia Norvina Soare, said: "It's a neutral palette that is free of warm orange/browns/reds (bloom is coral). I felt the variety was necessary for ABH.

"The cool tones are accompanied by neutrals and a pop of coral that I felt balanced the scales."

Anastasia Beverly Hill's has kept the eyeshadow formula the same as it is in other palettes, such as Norvina and Soft Glam, for Sultry's 14 shades.

"The foiled shades are super creamy with a lot of dimension and of course same formula as Norvina, or Modern Renaissance, Soft Glam etc," Claudia explained.

"These pair well with glitter, and I'm most proud of Slate that shade is not an easy one. Noir is existing but you need a black if you're doing smoky looks."

"ABH is known for colourful palettes and warm toned palettes, and as a brand it's very important to remain cognizant of consumer needs and wants that are within our core demographic and outside of it."

Sultry isn't the only recent addition the brand's collection, as AHB just released eight different glitters in to-die-for shades - Mystic Teal, Party, Pink Sapphire, Star Power, Electric, Royal, and Crystal Cave.

Instagram/Anastasia Beverly Hills

Like the Sultry palette, these will launch online from 25th September and be in-store from 12th October.

Featured Image Credit: Instagram/Anastasia Beverly Hills/Norvina

Topics: Hair and Beauty