It's true that women often get the wrap for taking ages to get ready. Blow drying our hair, meticulously applying our mascara and squeezing in that second coat of nail polish before we go out - it's no wonder we get a bad name for our lengthy getting ready rituals.
But would you believe the men are nearly just as bad? Yes, 42 per cent of them admit to taking longer than their partner to get ready.
On average, men take 25 minutes to get ready for work and 48 minutes to get ready for a night out, a survey by Cosmetify found. The study into men's grooming habits polled 1900 British men over the age of 18 and of different sexual orientations.
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It found that one in five men have worn makeup, with those aged 18 to 29 and 46 to 60 most likely. Of the men who admitted to wearing makeup, the main reasons were to 'hide blemishes' (39 per cent), 'to look good for an occasion' (20 per cent) and to 'express personality' (16 per cent), with the most common products being concealer and foundation.
With the boom in men's skincare, it will come as no surprise that more than half of men (53 per cent) use skincare products, and 64 per cent use them daily.
And 39 per cent of men admitted to wearing fake tan, although most of those (59 per cent) said it was just for special occasions.
There was also some interesting links to Love Island, the hit ITV dating show filled to the brim with tanned, toned and groomed bodies like that of Anton Danyluk who famously revealed his mum shaves him, um, intimate area for him...
Of those who said they had been watching the show (44 per cent), it found over half (54 per cent) said they had began working out more since the show started, 28 per cent have gone on a diet, and 19 per cent have began grooming their brows.
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Isa Lavahun, Digital Brand Manager at Cosmetify, said: "Men investing more time and money on their grooming habits is no surprise, especially with the younger generation. These results only highlight what we already know but can't seem to grasp from the modern day man.
"They need to hide blemishes and cover up spots the same way women do, and are an untapped market when it comes to makeup and skin care. Beauty brands need to either move towards positioning makeup as gender neutral, or target men in a way where they feel included in the conversation."
So there you have, men can be JUST as bad. So let us off for that extra 20 mins once in a while, okay?
Featured Image Credit: ITVTopics: Hair and Beauty, Style News