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Woman Slams H&M After Its Size 28 Clothes Fit Her Size 16 Girlfriend

Woman Slams H&M After Its Size 28 Clothes Fit Her Size 16 Girlfriend

This woman was not impressed when she tried on a bigger size than usual and still couldn't fit in it.

Niamh Spence

Niamh Spence

H&M has been known for its irregular clothing sizes, however the highstreet retailer recently made the headlines when it vowed to change this.

However, it doesn't look like the changes have gone to plan as one woman calls the retailer out for still advertising irregular sizes.

Plus-size blogger, Lottie L'Amour, usually goes for a size 24 but she sized up two sizes in H&M opting for a 28. However she couldn't fit in the size 28 shirt and shorts she tried on.

But the same items fit her size 16 girlfriend...

The 24-year-old took to Twitter saying: "Emma and I went to @hm today so I could look at the plus size range. These items are a size 28. I couldn't get them on as a size 24 - but my size 16 girlfriend could.... THAT'S HOW BAD THE SIZING IS."

People were quick to comment with one person saying: "I have legit sobbed recently because of of H&M+ clothin where I'd already bought the largest size n couldn't get it on, I was sat in a heap just giving myself grief! It's awful and that's comin from someone who's a little bit more confident than the average plus woman!"

Another person vented: "Life's too short for changing room roulette at @hm Not knowing whether you're going to be a 12, 18 or 24...? Nah. There are loads of other places to shop. Jog on."

An official spokesperson for H&M told PRETTY52: "H&M hugely values all customer feedback. It is only ever our intention to design and make clothes that make our customers feel good about themselves, any other outcome is neither intended nor desired. H&M sizes are continually reviewed by our in-house sizing department and this is an on-going internal process."

This isn't the first time H&M have been under fire for their sizing and the store promised to take customer feedback on board.


In June 2018 H&M announced that the UK sizes were being updated. For example items that were previously labelled a size 10 were changed to a size 8.

But it seems there is still a problem when it comes to size labels. When will it end?!

Featured Image Credit: H&M/Pexels

Topics: Style News, Fashion

Niamh Spence is a freelance writer, covering lifestyle topics. She graduated from Liverpool John Moores University in Journalism in 2012 and has switched between PR and journalism ever since. Usually found with coffee and on twitter.

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@missnspence