​Tommy Hilfiger Launches Clothes That Will Track Your Fella's Every Move

Technology is pretty intense nowadays, it's everywhere we go and it's always with us too in the form of a phone, laptop or tablet.

It seems fashion brands want in on the technology world too by launching smart clothing and Tommy Hilfiger is one of them.

The brand has launched of a new range of clothing that tracks your every move with the Tommy Jeans Xplore range.

Credit: Tommy Hilfigeer
Credit: Tommy Hilfigeer

The new 23-piece collection will see hoodies, jeans, skirts and accessories incorporate a Awear Solutions' Bluetooth low-energy smart tag.

Why? Well, it's an attempt to create what the brand calls 'a micro-community of brand ambassadors'.

The Xplore chip will track customer's movements and offer rewards based on how much you wear their trackable clothes with things like gift cards and other Tommy Hilfiger items.

Credit: Tommy Hilfigeer
Credit: Tommy Hilfigeer

There is also an accompanying Xplore app, which customers can connect to get their rewards, plus there are bonuses for walking past particular Tommy Jeans store locations.

Customers will be able to turn off the tracking but if they do decide to do this then they'll be disqualified from getting any of the cool rewards.

Liron Slonimsky, chief executive of technology partner Awear Solutions, told fashion website WWD: "Never before has a brand been able to understand how the consumer truly uses the product after it leaves the store."

Well, it sure can now.

Credit: Tommy Hilfigeer
Credit: Tommy Hilfigeer

Currently the collection is only available in the United States through theTommy Hilfiger wesbite or at the New York flagship store with prices ranging from $29 (£17.50) - $139 (£106).

We're not too sure how we feel about Tommy being able to track our every move.

Featured Image Credit: Instagram/Tommy Hilfiger

Haleema Khokhar

Haleema Khokhar is a Freelance Journalist at PRETTY52. She graduated from University of Central Lancashire in Journalism and has since gained over three years experience working within the communications and marketing industry before going freelance as a Content Writer. Contact her on haleema.khokhar@pretty52.com

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