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Shoppers Praise ASOS For Its Latest Choice Of Model

Shoppers Praise ASOS For Its Latest Choice Of Model

It seems like ASOS can do no wrong at the moment, as shoppers can't get enough of the fashion brand's latest choice of model.

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The clothing retailer has brought in models of all sizes, ethnicities and backgrounds, and one in particular caught the attention of ASOS fans.

Fashion model Vivian Eyo-Ephraim showcased a bright yellow bikini on the e-tailer's site, and fans quickly praised the positive step on social media.

"YASSS to bringing some REAL diversity!" declared one happy shopper.

Echoing the above sentiment, somebody else admired: "She's so beautiful and seeing my body shape being represented as well makes me so happy!"

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"Instantly ordered this bikini Woiii sahhhh yes that's who I want to see modelling swimwear before I buy [sic]!!!!" announced another shopper.

And another person added: "I appreciate when shops display realness and we don't have to imagine how we'd look in them clothes. Beautiful. Thanks ."

The model, who is represented by Bridge Models, also tweeted an inspiring message to her followers on Twitter, exclaiming: "It's March & my goal for 2018 has been accomplished ."

Impressive stuff!

Speaking to Metro about modelling for ASOS, Vivian said: "The world is a very diverse place and it's important that consumers see brands representing and recognising all ethnicities, shapes and sizes, we want to see ourselves represented and celebrated and recognised."

She added: "I think it's incredibly important to start re-defining what is the norm, and start celebrating our individuality."

Earlier this month, ASOS confirmed that it would now be modelling its attire on women of all sizes, meaning that you'd get more of a feel of how it might look in real life, and not just on a size eight.

Again, the move went down pretty well with social media users.

ASOS, we salute you.

Featured Image Credit: ASOS

Topics: Stylish, Hair and Beauty, Fashion, ASOS

Rachel Andrews

Rachel Andrews is an NCTJ trained Journalist at PRETTY52. She specialises in Fashion and Beauty Journalism, and has experience at a range of online and print publications and joined the team in 2017. Contact her - rachel.andrews@pretty52.com

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