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Primark Is Now Selling Glitter For Bum Cheeks And People Don't Know How To React

With festival season well and truly underway we are more than ready to throw ourselves in a load of glitter while bouncing around in a muddy field with all of our mates.

Thankfully, getting glitzed up this summer won't break the bank either as Primark jumps on the bandwagon with its new bum cheek glitter.


The bizarre fashion trend that is taking over the festival scene this summer looks like its here to stay, and now you can buy them from the budget high street retailer.

Credit: Chinnyreckoning/MumsnetCredit: Chinnyreckoning/Mumsnet

Despite the trend clearly catching on, people still don't quite know what to make of the glitter bums.

One shopper took to Twitter to exclaim: "Imagine sitting on the poolside with one of these on - jaggy arse!"

A second asked: "One for the Love Island generation?"

Credit: Chinnyreckoning/MumsnetCredit: Chinnyreckoning/Mumsnet


"Saw these at the weekend and sent an outraged text to the boyf. He pointed out you'd have to be a bumbling idiot to wear them," added another frustrated shopper.

Despite the complaints, the glitter bum trend is all over the festival scene this summer and we can't wait to get involved!

Topics: Stylish, Primark, Style News, Festivals, Fashion

Emma Rosemurgey

Emma Rosemurgey is an NCTJ trained Junior Journalist at PRETTY52. She graduated from the University of Central Lancashire in Preston and started her career in regional newspapers before joining the team in 2017. Contact her on

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