You may never be able to get this candy from Gemma Collins, but you can bag yourself a piece from her exclusive surprise collaboration with Boohoo which has landed today.

Credit: Boohoo

The Queen of the 'memays' has been unveiled as brand ambassador for the online fashion retailer's curve collection and the campaign ad is everything we could have hoped for, and more.

According to the creators, it's all about 'embracing her most viral moments' and not only includes some of her most iconic one-liners but also a half-naked Love Island star and a pony.

Credit: Boohoo

We never expected anything less, TBH.

This just gets better every time we watch it...

The Boohoo x Gemma Collins collection includes 'statement separates', 'opulent party dresses', 'luxurious outerwear' and 'detailed jumpsuits in sensual fabrics and embellished laces' which are said to be inspired by her love for high street.

Credit: Boohoo

The Christmas collaboration promises to cater to girls 'of all shapes and sizes' from sizes 16 - 24 and is available to shop from November 28.

If it's good enough for the GC!

Sian Broderick

Siân is the Senior Social Editor of PRETTY52. She graduated from the University of Salford with a BA (Hons) degree in Multimedia Journalism in 2014 and went on to gain her Gold Standard NCTJ Diploma with News Associates in Manchester. She joined LADbible Group in 2015 and spent 18 months on the LADbible editorial desk, as a writer and sub-editor, before moving over to PRETTY52 where she now heads up the social team. Contact her:

Next Up

arrow-down arrow-left arrow-right arrow-up camera clock close comment cursor email facebook-messenger facebook Instagram link new-window phone play share snapchat submit twitter vine whatsapp safari-pinned-tab