ASOS Set To Show Different Size Models Wearing The Same Clothes
ASOS is paving the way for online fashion brands, as it is set to feature models of different sizes wearing the same clothes on its site.
This means that outfits will be now modelled on loads of different body shapes to give shoppers a feel of how it might look, and not just on a standard size 8.
One happy Twitter user noticed the change on the fashion brand's website, and in a now viral tweet, she exclaimed: "Omg I love @asos even more!!! Finally showing the same item on girls with different body types!"
The move has also been confirmed by ASOS, who responded to the post, writing: "Keep your eyes peeled as this rolls out across our app."
Keep your eyes peeled as this rolls out across our app :eyes: https://t.co/Hb4aMD4zOE- ASOS (@ASOS) March 21, 2018
The brand also released a statement, explaining: "We're always testing new technology that can make our customers' experience even better.
"In this case, we're experimenting with AR to show product on different size models, so customers can get a better sense of how something might fit their body shape."
ASOS' decision has gone down a storm with fans, and praise is flooding in on social media.
"I'm sooo happy [because] they're showing the clothes on a size 6/8, a size 10/12 and then a size 14/16 model (aka me) AMAZING IDEA @ASOS," declared one happy shopper.
As somebody else echoed: "Interesting, I like that concept! finally fashion brands are acknowledging that there are so many different body shapes and types!"
"ASOS truly is the innovator for the online fashion game," exclaimed a third fan.
While another person praised: "This is super helpful! Definitely have had to return stuff as I just didn't realise it would look so different on somebody with my body shape! So pleased to see all beautiful shapes and sizes represented."
@ASOS I love how you now show the same product with different size models wearing it! Bravo :clap:- lisa bellars (@lisab12321) March 21, 2018
This is great UX from @ASOS Showing clothes on a variety of models so buyers can see how it looks different on different shapes. Should help me realise/ visualise the fact I'm not 5ft 10 with tiny model boobs. https://t.co/rhcAFg6LaR- Jessica (@JessMLepore) March 22, 2018
this is awesome!!!! thank you faves :heart_eyes::heart_eyes::heart_eyes:- H. :x::o: (@filthycutexo) March 21, 2018
ASOS are just brilliant all round really, they cater for all different shapes and sizes and actually have a decent range. Not to mention that they don't airbrush stretch marks off the models :clap: go ASOS X- luce (@Lucykershaww) March 22, 2018
Currently, only a few items of clothing are being shown on different sized models, but the format is set to roll out across site and on the brand's app very soon.
Featured Image Credit: ASOS/Twitter