James Bay has just been spotted at the MTV EMAs with a snazzy new look.
The musician, who rose to fame with hits like 'Let It Go' and 'Hold Back The River', has become known for his infamous long locks, usually topped with a jazzy hat of some kind.
Credit: PA Images
Appearing on the MTV EMAs along with plenty of other A-list celebs, James debuted his hair transformation to PRETTY52...
Well, he's looking pretty dapper now, isn't he?!
By the looks of the artist's Instagram account, he has been spending a lot of time in the studio recently, presumably working on new material. James has flooded his social media with candid snaps of himself hard at work.
Other celebs who have just walked the red carpet include Maya Jama and Stormzy, Geordie Shore's Sophie Kasaei and Charlotte Crosby, and Camilla Cabello.
The MTV EMAs are well underway, and it's safe to say we cannot wait for the performances and awards to begin.
All of the top stars have hit the red carpet for a night of music and awards to celebrate the 24th annual show.
Rita Ora is hosting the evening, at the SSE Arena in Wembley, London. Artists like Demi Lovato, The Killers, Kesha, Camila Cabello, Liam Payne, Stormzy, French Montana and Travis Scott are just a few of the acts set to perform tonight.
PRETTY52 is covering the MTV EMAs tonight as it happens!
You can catch all the action from the red carpet and inside the live show on our Instagram story! @Pretty52 #mtvema.
Featured Image Credit: PA Images