Charity Praises Holly Willoughby For 'Giving Voice' To Stillbirth Prevention Campaign

Barely a day goes by without someone singing Holly Willoughby's praises, and today is no exception...

The This Morning host has been praised for 'giving a voice' to a stillbirth prevention campaign by one of the ITV chat show's guests.

CEO of stillbirth charity, Kicks Count, Elizabeth Hutton revealed that the mama-of-three has been 'influential' in helping the campaign fulfill its goals.

Elizabeth told viewers and Holly herself that she "absolutely changed everything" by getting involved in the campaign.

Credit: Pexels
Credit: Pexels

As the CEO explained to the TV beauty just how important her role was, Holly could be seen looking emotional, before humbly replying that it was all really down to the charity's hard work.

Holly and Elizabeth first met back in 2014 on Surprise Surprise, along with the charity's founder, Sophia Wyatt.

Britain's Got Talent judge Alesha Dixon has also helped Kicks Count's stillbirth campaign.

Credit: Instagram/Holly Willoughby
Credit: Instagram/Holly Willoughby

The UK has one of the highest stillbirth rates in Europe, and according to the NHS, it occurs in around one in every 200 births in England.

When a baby past the 24 week pregnancy mark passes away, it is classed as stillbirth. Before this it is known as a miscarriage of late foetal loss.

While there isn't one definitive cause of a stillbirth and it can occur at any time of the pregnancy, the NHS says that you should call your doctor or midwife if you notice that your baby is moving around less than usual in your tummy.

Credit: Pexels
Credit: Pexels

Kicks Counts hopes to dispel myths surround stillbirths, like that it only occurs in high-risk pregnancies or that your baby's movements slow down towards the end of the pregnancy.

You should actually feel your baby move right up until the moments you go into labour.

If you have been affected by any of the issues raised in this story or would like to find out more about stillbirth, then you can visit Kicks Count's website here.

Featured Image Credit: Instagram/Holly Willoughby

Rachel Andrews

Rachel Andrews is an NCTJ trained Junior Journalist at PRETTY52. She specialises in Fashion Journalism, and has experience at a range of online and print publications. She is a Journalism and English language graduate of Kingston University, London, and joined the team in 2017. Contact her -

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